Founded in 1984 when timepieces were created more for function than fashion, Fossil began to transform this notion with its unique combination of vintage 1950s Americana design and affordably accessible cool style. Adding to their collectability were the one-of-a-kind, trademark tins that came with the watches that mixed a creative spirit with a sense of humor. These iconic boxes are nearly as popular as the watches they hold and are regularly collected and traded throughout the world at flea markets, antique shops. Today, Fossil produces over 300 different styles of watches in a continuously changing lineup. While the majority of designs are created by in-house designers, Fossil has reached out to such contemporary artisans as product designer Philip Starck and famed architect Frank Gehry (designer of the Guggenheim Museum in Bilbao, Spain) to create uniquely modern timepieces. In addition to style innovations, Fossil has also helped introduce innovative technologies into watches, such as the Wrist PDA that ran the Palm operating system. Fossil also offers complementary lines of small leather goods, belts, handbags, sunglasses, jewelry and apparel. Rose gold-tone stainless steel case and bracelet. Fixed rose gold-tone bezel set with crystals. Rose dial with luminous rose gold-tone hands and Arabic numeral and crystal index. Minute markers around the outer rim hour markers. Minute markers around the outer rim. Dial Type: Analog. Luminescent hands. Date display at the 6 o'clock position. Quartz movement. Scratch resistant mineral crystal. Pull / push crown. Solid case back. Case diameter: 28 mm. Round case shape. Deployment clasp. Water resistant at 100 meters / 330 feet. Functions: date, hour, minute, second. Casual watch style. Fossil Rose Dial Rose Gold-tone Ladies Watch AM4508.