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Founded as Uhrenmanufaktur Heuer AG by Edouard Heuer in 1860, the brand was renamed as TAG Heuer in 1985 when Techniques d’Avant Garde bought it. It was sold to LVMH, a French luxury goods conglomerate, in 1999. Edouard Hueur’s first chronograph was patented in 1882 and he invented an oscillating pinion in 1887, which is used till now by several principal watchmakers.